Welcome to the LiftOff blog:
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What Mid-Market Tech Leaders Are Prioritizing in 2025
4 Key Priorities for Mid-Market Tech Leaders in 2025 Balancing Cost, Cybersecurity, AI, and Talent for Competitive Advantage IntroductionIn a year marked by both economic uncertainty and technological acceleration, mid-market technology leaders find themselves in a unique position: They face many of the same challenges as large enterprises—such as advanced cyber threats and the pressure…
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Mid-Market Executives… What Changes Do They Want in Their IT?
Mid-market executives are rethinking their IT strategies, focusing on cost optimization, stronger security, flexible cloud infrastructure, modern collaboration tools, and expert managed services. This excerpt highlights five critical changes that are shaping successful IT transformations for organizations with limited resources yet high ambitions—proving that modernizing IT can be both seamless and cost-effective.
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AI-Powered CCaaS: Revolutionizing Customer Interactions
In today’s fast-paced digital landscape, customer experience is the key differentiator. Businesses that fail to meet customer expectations risk losing loyalty and revenue. This is where AI-powered CCaaS (Contact Center as a Service) steps in, offering innovative tools that streamline interactions, personalize experiences, and improve efficiency. By integrating artificial intelligence into contact center operations, companies…
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The Truth About Fractional Leadership: It’s Anything But ‘Partial’
Fractional leadership often comes with a misleading label. The term “fractional” can suggest something incomplete or lesser—a part-time solution to full-time problems. But this perception couldn’t be further from the truth. Fractional leadership, particularly at the senior executive level, isn’t about filling gaps with less effort; it’s about delivering focused expertise, measurable outcomes, and strategic…
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How to Avoid False Starts in Digital Transformation
Digital transformation is often viewed as a necessary step for businesses aiming to remain competitive in a technology-driven world. Yet, despite its importance, many organizations experience false starts—investing in tools or processes that fail to deliver on their promises. To succeed, it’s crucial to approach digital transformation as more than a technology upgrade. It’s a…